Creative Communicators launches “Life Can Be Touching” Campaign
London, December 28th 2011— “Life can be touching” campaign is launched today through targeted media to raise awareness of testicular cancer in the UK.
A radical and shocking but tasteful campaign featuring a naked man holding a sport ball, highlights the evidence of testicular cancer being more common in the UK than with our Mediterranean cousins.
Testicular cancer is most common in men between 15 and 44 years old. Fortunately, it could be completely cured in over than 95%. As each year in England, it is estimated that there are three to six new cases of testicular cancer for every 100,000 men. This campaign aims to reach awareness in young male aged between 18 and 35 years old.
Life can be touching campaign hopes to remain active and continue to reach more viewers, calling on every man of UK society (and every other societies) to read, check and touch. As Wendy Gough, volunteer for Everyman since 1998 explained, “My son Matthew died from Testicular Cancer aged 19 not knowing what the symptoms were and not knowing why this young man got this cancer and he was so crossed that he hadn’t been told at school. That’s why I started doing these talks.”
About Creative Communicators
Veronica Grimaldi (Master in Advertising), Reza Pashapour (Master in Journalism), Marida Mattia (Master in Journalism) and Valentina Jaramillo (Master in Public Relations), students at The London College UCK, Notting Hill met at this institution and joined together 2 months ago to work on this project because there are many young men who do not have an idea that at the age of 18 they can be suffering from cancer. Creative Communicators are heading up this provoking and exciting campaign trying to shake public opinion.
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For further information on this campaign please contact Valentina Jaramillo at: firstname.lastname@example.org or join us on Facebook.