Reaching every man, from any social, cultural, ethnical and religious background, inform them about the telling signs of testicular cancer and encourage early detection practices are the aims of this campaign.
With an innovative though provoking and irreverent brief, pushing the boundaries of what is "politically correct" to say and go beyond what has already been said was one of the objectives of this campaign. And it seems to have worked. The campaign, aimed to reach a British audience, was lately translated into Italian and Spanish after the suggestions of the public.
Any man can get testicular cancer, even the healthiest looking one:
“…I intend to be an avid spokesperson for testicular cancer once I have beaten the disease. Had I been more aware of the symptoms, I believe I would have seen a doctor before my condition had advanced to this stage. I want this to be a positive experience and I want to take this opportunity to help others who might someday suffer from the same circumstance I face today…” said Lance Armstrong, the famous American cyclist who overcame a battle with testicular cancer to win the Tour de France race seven consecutive times. This statement is taken from the telephone press conference that he held on October 8th 1996, announcing that he had been diagnosed with cancer.
True to his word, later he became the founder and chairman of the Lance Armstrong Foundation for cancer research, support and prevention, truly spearheading the cause and movement for awareness. Today, numerous worldwide organizations fight for this issue. Unfortunately, we can never be doing enough in respect to this daunting challenge. We still have a puzzling lack of information on testicular cancer in our society today.
This is where we come in to remind you once again:
Touch your balls for prevention. Life can be touching